Selected Work

Artifacts

Not everything. Just enough to understand how I think.

WhatsApp AI System
AIArchitecture
01 / 05

WhatsApp AI System

Removing logistics from creativity.

The Core Decision

No dashboards. I designed the system to be spoken to. Creators message it like a person.

Platform Redesign
TypographyDesign
02 / 05

Platform Redesign

Typography as the product.

The Core Decision

Navigation disappeared when reading began. The interface stepped back.

RAG Systems
AIRAG
03 / 05

RAG Systems

Trust over cleverness.

The Core Decision

Ground everything. The system was taught to say 'I don't know'.

B2B SaaS
UXEnterprise
04 / 05

B2B SaaS

Obviousness over complexity.

The Core Decision

I removed confusion, not features. Information architecture decided usability.

Travel Ops
SystemsDashboards
05 / 05

Travel Ops

Operational clarity.

The Core Decision

Designed for visibility, not control. Mirrors how operators actually think.

The Studio

Aikra

Helping businesses build apps that actually work the way their users think. We don't build features. We build systems that disappear into the work.

Other work exists. This is enough to understand how I think.